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Brand |
Red Baron |
Company |
Schwan’s Foods |
Category |
Frozen foods - Pizza |
Consumer Target |
Parents and Kids |
Challenge |
Promote the 25th anniversary of the flight squadron!
How to stimulate sales velocity during peak summer season. |
Solution |
In-pack video game 'Ace of the Sky' (PC platform)
also available on-line partnered with AOL to reduce
cost and contemporize Red Baron’s image. |
Results |
3.5 million circ in-pack and 1.5 million discs direct to consumers
at shows, grassroots events 200% retail sales lift (vs. comparable base period)
3 times greater redemption rate for AOL. |
| Red Baron is a registered trademark of Schwan's Food Company |
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