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Brand |
Fuji Quick Snap |
Company |
Fuji |
Category |
Disposable Camera |
Consumer Target |
Parents/Youth Tourists |
Challenge |
Drive sales and wider distribution at c-stores. |
Solution |
In-pack video game 'Sea World Tycoon' (PC platform). |
Results |
In-pack (300,000 circ) with a 400% retail sales lift (vs. comparable base period). |
| Fuji is a registered trademark of Fuji Photo Film Company |
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