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Brand |
Berkley (Line, Bait) |
Company |
Pure Fishing |
Category |
Sporting Goods (Fishing) |
Consumer Target |
Parents and Kids |
Challenge |
How to break-through clutter of hundreds of manufacturer/exhibitors at
consumer shows and events. |
Solution |
Grassroots event video game 'Berkley in the zone challenge'
(PC platform – multi-player). |
Results |
Unprecedented kids interest in Berkley event booth;
Pure Fishing now exploring promotional extension of game. |
| Berkley is a registered trademark of Pure Fishing, LLC. |
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